Audi have kept to their motto by being the first manufacturer to launch its customer magazine as an iPad application.
The firm hopes the release of the app will allow them to take the award winning magazine title to a whole new level.
The app is specifically designed to expand on the content already available in the printed edition, allowing users to see floating text over high definition images, animated boxes, picture galleries, videos and a full screen rotating view.
The app also allows users to check out the latest models for leasing or buying.
Peter Duffy, Head of Marketing for Audi UK said:
"Audi has always been an early adopter, whether it be of mechanical or digital technology, the Audi Magazine app is the latest example of our commitment to Vorsprung durch technik. This product will genuinely enhance Audi Magazine’s already rich content, bringing the excitement of Audi further to life."
Since its release into the Apple Store two weeks ago the app, which is free has received 15,000 downloads and found a place in the Top 50 chart.
Audi Magazine has a circulation of more than 350,000 per issue, but even none Audi owners could be tempted by the app as the technology used by the German manufacturers to animate the magazine is unique and the features revolutionary.
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